Who we work with / AFC
Working with AFC we helped them to create a distinctive brand position to build a New Africa collaboratively. Conveying this message through a range of advertising and corporate literature we promote the breadth of work that the corporation undertakes in the support and development of Africa’s infrastructure.
Advertising
We created press advertising to highlight key projects mobilised by AFC throughout Africa, including the Oil, Power and Telecommunications sectors. Collaboration and growth were reflected in the styling with building blocks, along with a powerful positioning statement - ‘Made possible by AFC.’
Literature
We developed a distinct AFC corporate brochure which illustrates the organisation’s aims and objectives and highlights its key activities, products and services.
Client details / AFC
Sector: Financial Services
Reach: Pan-Afican
Web: www.africafc.org
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Established in May 2007, AFC is an African led financial institution mandated to improve African economies by proactively creating, developing and financing infrastructure, industrial and financial assets. AFC aims to build a new Africa by applying innovative ways to address the continent’s infrastructure and development needs, while seeking a competitive return for its shareholders.
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© Brand Communications 2012